Google Ads to Remove Average Position Reporting Metric

The times they are a-changin’… Google has announced that they will be sunsetting the Average Position reporting metric later this year in Google Ads, and agencies everywhere are rejoicing as they no longer have to spend time discussing average position of ads in their status meetings! Seriously though, average position is an extremely outdated tactic/metric that precedes even Myspace. Even …

throwing money in trash

Stop Recruiting Already-Enrolled Students

Imagine if there was an admissions counselor, or enrollment specialist, at your university that continuously forgets who the students were that they just enrolled.  And they spent significant money, resources, and time every month re-recruiting those students, instead of identifying and enrolling new students. That person probably would not be working at your school for long, right? While this may seem …

woman-talking-on-mobile-phone

Why Call Tracking Is So Important

By Brian Yaro If you are a business owner or are responsible for your company’s customer acquisition, chances are you have thought about what phone calls mean to your business.  Maybe phone calls are the lifeblood of your business, or maybe they only account for a small fraction that you want to grow.  Either way, call tracking should be an …