Best Practices for Integrating Paid Search and SEO Strategies

Best Practices for Integrating Paid Search and Organic Search (SEO) Strategies

By Amanda Mayfield – One question we frequently receive from prospects and clients is regarding the need to focus on both paid search and organic search strategies as part of their comprehensive marketing plan. We often have clients ask us, “Why do I need to invest in both paid search and organic search as part of my digital marketing strategy? …