Tablet chart shows increased transactions

How to Incrementally Grow PPC Transactions through Tablet Targeting

If you own a Smartphone, it may come as no surprise that 79% of consumers use Smartphones to help with shopping (source: Google). Whether or not you have actually made a purchase using your Smartphone, chances are at one point or another you have either browsed through product catalogs, comparison shopped or even searched for brick-and-mortar locations. With the growing …

Businessman on Laptop

How to Create a Successful B2B PPC Campaign

According to a recent poll, 95% of B2B marketers are focusing their efforts on SEO, while only 35% are involved in paid search advertising. Based on these findings, it seems like a great time to get a jump on the competition and start building out some B2B-optimized PPC campaigns if you haven’t already. Creating a successful B2B PPC campaign poses …

Hyper Geo-Targeting in AdWords Campaigns: How to Drive Store Traffic to Nationwide Locations

When a well-known, furniture retailer and manufacturer contracted Lever Interactive to manage their paid search campaign, they had several goals they wanted to achieve. Besides the most common goal we hear from all of our clients (please make our campaigns more efficient!), they wanted to make sure they were spending money in the right locations. Their unique challenge is that they …

Stop the Roadblock: Corporate Linking Policies

One of the basics of Search Engine Optimization is building links to your web site. The more reputable links seen by the search engines can correlate to a higher ranking. Yes, there are things to consider when evaluating a link exchange request; relevancy, the reputation of the other web site, etc. But, when your customers, users, or re-sellers want to …

Walk the Line: Building Stickiness Mixed with a Subtle Sales Pitch

Stickiness is anything about a web site that encourages a user to visit often and stay longer. Stickiness examples are: Content that is updated frequently and provides ongoing assistance or relevancy to the user (e.g. tips, blog entries) User ability to personalize the site to suite their needs (e.g. iGoogle, My Yahoo) Online communities/forums User feedback (e.g. product reviews, ratings, …

Making the Call – Attributing phone sales to paid search

One of the more difficult measurements for online marketers is the contribution of online campaigns to phone sales. Often times retailers promote considered purchases, with consumers needing the security of talking to a “live” person before purchasing. In the case of service organizations or B2B companies, the phone is the easiest and often the only/best way to complete a sale. …