Testing the Effectiveness of Responsive Ads

Testing the Effectiveness of Responsive Ads

by Dan Wachowski –  Responsive ads are relatively new in Google Display, so the Lever Interactive media team developed a study to test the effectiveness of responsive ads in comparison to traditional image ads. Since not every ad type performs the same across all verticals, two Lever Interactive clients from separate industry verticals were chosen for this study. Before implementing, …

Marketing to Gen Z

Marketing to Generation Z

An extraordinary amount of time and energy (not to mention digital ink) has gone into investigating millennials. It’s become a cliché: articles about what millennials are (and are not) spending their money on, what industries they are killing next. But for all this effort, comparatively little has been written about the generation that comes after them. Generation Z refers to …

How to Measure Social Media Marketing

How to Measure Social Media Marketing: Return on Your Investment

It’s 2pm. Do you know where your market is right now? If they’re like 91% of other adults online, they’re probably checking their social media. Once considered “Millennials-only” territory, social media is now being used by everybody from your kids’ babysitter to your 90-year old great-uncle Henry. No matter who your target buyers are, they’re using social media, making it …