Digital Marketing Manager – SEM/PPC

Lisle, IL

Lever Interactive is a full-service online marketing company specializing in performance-based marketing management. With a focus on search engine marketing, Lever Interactive combines the experience of seasoned search and online professionals with the latest in advertising technologies. With over 15 years of direct and interactive marketing know-how, the team at Lever Interactive provides leading expertise in today’s most advanced online marketing opportunities.

Job Description

Lever is currently seeking an experienced Digital Marketing Manager with a solid knowledge of paid search campaigns. They will be responsible for account optimizations, reporting, tracking, budget management, client communication, and mentoring and developing Associate Account Managers.

Job Summary:

Digital Marketing Managers must have the ability to:

  • Develop and execute account and campaign strategy for clients
  • Drive campaign performance to meet client goals
  • Analyze key performance metrics and recommend strategies
  • Implement bid and budget management, ad copy writing and keyword builds
  • Pull and analyze weekly, monthly and quarterly reports
  • Work within several industry verticals: Education, Ecommerce, B2B, Finance

Responsibilities include:

  • Manage campaigns across multiple platforms- Google AdWords and Bing Ads
  • Manage multiple clients and accounts
  • Track and report – both internally and externally – budget pacing, account performance and project tasks
  • Budget management
  • Main point of contact for client- performance reports, strategy recommendations, answer questions
  • Keyword research and builds
  • Ad copy writing
  • Analyze click-through rates, conversion rates, ROAS, ROI, CPL, CPA, etc.
  • Work directly with Manager and Account Director on account strategies
  • Delegating daily account management responsibilities to Associate Account Managers
  • Responsible for communication of account management progress across the team, including Associate Account Managers, Account Directors, and Manager

Experience/skill required:

  • Bachelor’s degree
  • 1-3 years of client services/agency experience working in online marketing, and more specifically search engine marketing
  • Tactical experience working within Search Engine Marketing platforms- Google Adwords, Bing Ads
  • Web Analytics platforms, such as Google Analytics
  • Strong math and analytical skills
  • High attention to detail
  • Advanced knowledge of Microsoft Excel
  • Self-starter, effective in start-up environment
  • Project management experience
  • Detailed-oriented, deadline-focused
  • Effective communication skills- both verbal and written
  • Presentation skills are a must
  • Bid Management Tool experience (Acquisio, Kenshoo, Marin, etc.), a plus
  • Google AdWords and/or Analytics Certifications, a plus
  • Social media marketing, a plus

Benefits:

  • Competitive salary
  • 100% premium paid medical, dental and vision benefits for employees
  • 401K with a salary match
  • 11 paid holidays
  • 2 week of paid vacation the first year, and you start earning time immediately
  • Unlimited sick days
  • Flexible schedules

Other, awesome benefits of working with Lever Interactive:

  • Casual attire – yep, jeans to work every day
  • In office fun – foosball, office mini golf, monthly birthday celebrations
  • Bagel Wednesdays – what better way celebrate Hump Day!
  • Office treats – water, soda, coffee, fruit, chips, fresh popcorn
  • Monthly all-company catered lunch – we all sit at the cool kids’ table
  • Cool team members – see the comment above
  • Employee Fun Fund – after hours play money
  • Company matching donation – you donate, we donate
  • Time off for community service – because charity can’t always wait until evenings or weekends
  • Employee Referral Bonus – we like you, we will probably like the people you know

Apply Now!

To apply, please feel free to drop us a line with your resume at jobs@leverinteractive.com or use the form below.

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No recruiters.
No telecommuters.

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