Web Design

While there are many design firms that are capable of designing a website, Lever Interactive integrates interactive marketing best practices into each design. Simply put, our designers are first-and-foremost marketers. More than simply look and feel, Lever Interactive uses a backward design approach – starting with marketing goals of the site, and providing design, development, features and content with those goals in mind. Our design approach provides site development that includes:

• Conversion-focused design that drives visitors to take desired actions (ex. make purchase, fill out a lead form, call)
• Complete analytics to track visitor behavior, measure site performance and drive content decisions
• Search engine friendly design aimed at capturing targeted, free traffic from search engine results
• Platform/architecture selection based on functionality, flexibility, scalability, web-standards and available support
• Audience-specific sections/micro-sites, allowing for different segments to view targeted messaging
• Integrated approach, supporting other marketing channels as a destination for information and action