Social Media

A combination of public relations, direct marketing and SEO, Social Media Marketing is often a complex endeavor. As a new channel for marketers, social media provides exciting opportunities and a number of challenges for marketers. Lever Interactive provides a comprehensive approach to Social Media:

Custom Strategy

• Audit existing social media initiatives and provide recommendations for improved management, content or marketing of accounts
• Develop strategies for creating a social media presence – determining what outlets would work best, creating strategy on how to develop and implement the best outlets (blog, social network accounts, etc.)
• Integrate new or existing social media initiatives into existing online marketing strategies in order to maintain consistency and clearly develop goals that differentiate from existing efforts
• Train employees in social media use

Campaign Design/Development

• Develop social network accounts and initial recommendations on conversation topics and strategy for marketing
• Build out blog platform and initial recommendations on blog topics and strategy for marketing

Campaign Implementation & Execution

• Manage and maintain social network accounts (i.e. Facebook and Twitter)
• Manage ads within social networks (Facebook Twitter)
• Blogger outreach – share special sales, initiatives or unique invites for bloggers in order to enhance brand/program awareness and inbound links (SEO)
• Manage and maintain blogs by writing and posting relavant content as well as marketing the site

Monitoring & Reporting

• Monitor online conversations to determine reach, voice
• Tie social media back to traffic, conversions