Please Say Hello
Today’s consumers want to see past your storefont to get to know you as an organization—and they rely on social media to do it. They access Facebook and Twitter at work and at home. Foursquare and Instagram are on most cell phones. Pinterest has reached a new wave of at-home users. No matter which way you look, social media plays a role in how people interact with their world.
No company is too large or too small to participate in social media. All that matters is that you make an effort to connect with your target audience through their favorite media channels. With the help of Lever Interactive and our team of social media experts, you can become part of this ongoing and interactive conversation with the audiences that drive your business. Through a combination of meaningful monitoring, customer service interaction, brand building, client acquisition, client retention, and more, you can effectively engage your target base on their own turf.
Your Current Social Media Strategies
Blogs, Facebook, Twitter, YouTube, LinkedIn, Pinterest, FourSquare, Google+…the options in social media engagement are changing every day, and keeping up can be overwhelming for any type of business. That’s why we always start with a personalized assessment that takes a look at your current social media strategies and builds a step-by-step platform from there.
Social Media that Works for You
Because social media isn’t a one-size-fits-all marketing solution, it’s important to create a social media campaign with your company in mind. Whether you want us to train your employees to handle all your online interactions, or if you want us to manage and maintain social media accounts for you, we are equipped to create a solution that fits your budget and goals.
Paid vs. Earned Social Media
At Lever Interactive, we take a hard look at how you want to reach your consumers. Social marketing (paid media) allows you to control where and how you are viewed online, which gives you a chance to leverage your brand the way you want it. Through ad spaces, paid search responses, and sponsorships, you can become a known presence in social networks where you want to hit the hardest.
Social media (earned media) takes some of the control away and puts it in the hands of your customers. Our job is to make the public excited about your products and services—whether via popular Twitter accounts, viral YouTube videos, or a successful Facebook campaign. With the right strategy, you and your audience work together to spread the word about your company—building trust, fostering rapid responses, and making lasting impressions.
Social Media with Visible Results
As is the case with any marketing campaign, social media is only as effective as your ability to measure the results. That’s why our primary focus on any campaign is to provide measureable performance and attribution results. We want you to enjoy higher sales, more effective lead-ins, and visitors who not only increase your traffic online, but truly engage with your company.
Social Media that Lasts
Social media is here to stay. It’s also a fickle, changeable thing that no one can predict. Staying on top of it all requires regular content updates and interaction.
Fortunately, social media doesn’t have to be hard work. Through account synchronization and strategic content, Lever can work with you to streamline your social media process.
Look to us for:
- Custom Strategy Development
- Campaign Design
- Campaign Implementation & Execution
- Monitoring & Reporting
Whether you need a small push to get started, or you want a full service social media package that puts you on the social media map, we have a solution waiting for you. Build excitement and generate interest about your company—your audience is waiting.
Social Media Blog Entries
- 2012 Super Bowl Television Ads: Online Integration & Brand Engagement – February 14, 2012
- Facebook’s New Open Graph Apps – January 27, 2012
- How to Create a Facebook Landing Page and Entice Users to ‘Like’ You – January 16, 2012
- DIRECTV’s NFL Sunday Ticket and Social Media Fumble on Opening Day – September 16, 2011