Shopping Comparison Management

As online shoppers become more and more savvy, shopping engines provide a single source for comparing products and retailers. Shopping comparison engine users tend to be further down the purchase funnel, typically ready to purchase and are looking for retailers that meet there needs. Although price is an important factor, there are many other elements that motivate shoppers to use a particular retailer, and shopping comparison engines help shorten that buying cycle by presenting condensed view of product descriptions, shipping information, reviews and more.

Lever Interactive provides full Shopping Comparison Marketing Management services. From initial launch, through analytics and optimization, Lever Interactive helps top retailers maximize returns from this consistently efficient channel. Lever Interactive services include:

Channel Selection

There are hundreds of potential shopping channels for retailers. Lever Interactive has relationships and experience with top shopping engines and develops a custom channel strategy for each client. Lever Interactive has found engine performance can vary greatly based on industry and/or product mix. Many niche engines – those specific to a certain type of product can also be leveraged. Based on the product category, Lever Interactive select shopping engines with the greatest potential for success.

Feed Development

As with any online feed-based initiative, successful shopping comparison engine marketing takes a significant amount of technical expertise. The Lever Interactive technical team is well-versed in various ecommerce platforms. Lever Interactive feed specialists work directly with client marketing and technical team to ensure the source feed used for these marketing efforts are standardized, robust and accurate. From this source feed, Lever Interactive then leverages state-of-the-art feed management technology to standardize and distribute to each target engine.

Feed Distribution

Lever Interactive used Merchant Advantage’s Channel Management with Chanalytics(sm) for feed distribution and optimization. Channel Management is the most powerful feed management tool in the marketplace, enabling Lever Interactive to customize, optimize, submit, adjust, monitor, and analyze data feeds to third-party partners and any online marketing channel. Examples include:

• 200+ Consumer Shopping Engines such as Google Product Search, PriceGrabber, Pronto, and Shopzilla
• Marketplaces such as Amazon.com, Go Daddy Marketplace, and Shop.com
• Affiliate networks such as Commission Junction, LinkShare, and Share-A-Sale
• Mobile commerce Platforms such as Barcle, mPoria and mShopper
• Strategic Partners which require a customized data feed

Optimizations

As data from feeds come in, our feed specialist monitor and optimize the feeds and campaigns based on client goals. Lever Interactive can supplement the feeds with additional data without impacting client-side technical resources. Lever Interactive also looks at performing and non-performing products and makes adjustments to the feeds as need. Working with the engines, Lever Interactive also leverages value-add opportunities to help promote retailer goods through additional shopping comparison engine placements.

Reporting and Analytics

As with all channels managed by Lever Interactive, Lever Interactive provides full reporting and analysis across the many aspects of your shopping comparison campaigns. Our reporting can be customized to fit the needs of our clients. Lever Interactive also uses custom analytics configurations to help clients understand more about how campaigns are truly performing. Our web analytics expertise helps make our shopping comparison reporting and analysis a cost-saving endeavor.