Search Engine Marketing

Search engine marketing has significantly changed how advertisers engage with potential customers. As the channel becomes more and more competitive, effective search marketing demands time, resources and experience. Direct marketing acumen, technical know-how and the right applications are essential to maximizing your search marketing campaigns.

Too often marketers miss out on opportunities to grow search marketing campaigns because there are not enough resources or expertise to properly execute a profitable search marketing campaign. Lever Interactive provides search marketing expertise through an affordable outsourced solution. Our clients benefit from years of search marketing experience, across nearly every industry.

Lever Interactive provides a comprehensive approach to paid search management, including:

Campaign Strategy

As a direct and brand marketing channel, paid search marketing requires well-planned campaigns in order to be successful. Lever Interactive develops a paid search strategy designed to meet client goals, while integrating it into the overall marketing mix.

Campaign Structure Development

One of the most often overlooked aspects of a search marketing campaign is how the campaign is structured. An effective search campaign requires an organizational structure with clearly categorized keywords and ad text that target searchers who are most likely to convert. Lever Interactive has proven campaign organization methodologies tailored to each client’s site and offering.

Keyword Development Solution

Starting with the proper keywords is essential to a well-managed paid search campaign. Developing targeted keywords can often be the most time consuming process of launching a paid search campaign. At Lever Interactive, our keyword generation process uses the latest in keyword compilation technology to create exhaustive keyword lists that make sense for our clients’ businesses. The technology we call RightWords™ allows our team to develop comprehensive keyword lists within days, rather than weeks.

Using RightWords™, our keyword development staff creates complete keyword lists using a combination of advertiser site text, popular keyword generation tools, search engine data, thematic sites, product databases and other various sources. Tapping into all of the major sources of search engine keywords, RightWords™ provides estimates of searches, allowing for better planning and forecasting when launching a new campaign.

Campaign Management

There are many components that make up a well-executed paid search marketing program. Lever Interactive provides the strategy and execution of our clients’ programs including development of text ad creatives, bid management/monitoring/optimization, landing page selection, creative testing/optimization, tracking implementation management, and budget management. Our search marketing professionals have experience with campaigns of all sizes, providing all of our clients proven search marketing techniques and strategies.

Reporting/Analytics

Insight into the impact of search marketing helps to make effective search marketing decisions. Lever Interactive provides advanced reporting and analytics services designed specifically for search marketing. Lever Interactive’s custom platform provides fast and flexible results reporting designed to fit each client’s needs.

Lever also offers Shopping Comparison Management to accompany our Search Engine Marketing services. Please feel free to learn more about our Shopping Comparison Management services.