Affiliate Marketing

Affiliate marketing is an extremely efficient way to drive incremental leads, transactions and revenue. Using a vast network of partner sites, Lever Interactive develops and manages the relationship with each of your affiliate sites. From creative development through tracking and compensation, Lever Interactive can serve as your outsourced affiliate marketing manager.

Having connected Fortune 500 companies with affiliate networks, our professionals have both the negotiation and relationship-building skills it takes to execute a top performing campaign. Whatever your product or service, Lever Interactive can find the right sites for you, all within a pay-for-performance model.

Our full-service affiliate marketing management includes:

Campaign Strategy/Development

While the pay-for-performance model of affiliate marketing appears to be risk-free, there are a lot of nuances to executing a properly orchestrated affiliate marketing program. Pulling from years of online marketing experience, Lever Interactive will develop an affiliate strategy that complements the overall marketing mix. Carefully aligned with campaign goals, Lever Interactive develops a comprehensive campaign designed to maximize exposure, reach and, ultimately, drive new prospects towards the desired action. Working closely with top affiliate networks, Lever Interactive handles all set up and network coordination to get each affiliate program up and running smoothly.

Affiliate Communication Strategy

As affiliate campaigns grow, consistent and valuable communication with site publishers is critical. Lever Interactive handles all aspects of prospecting and incentivizing new affiliates, as well as communicating campaign parameters to existing partners. Lever Interactive also works closely with our clients to help define messaging strategies and convey brand cohesiveness.

Creative, Offer and Promotion Management

The key to driving quality traffic from affiliate programs is providing compelling offers and promotions. The first step to driving traffic is getting attention. From concept through launch, Lever Interactive can provide creative assets (images, text, etc.) designed to work across many affiliate sites. Lever Interactive also works with clients to develop effective promotions and offers. Often times promotions vary from publisher to publisher, and Lever Interactive will manage all promotions to the optimal return on investment.

Network Management

Lever Interactive works with the top affiliate networks to assure the greatest exposure for our clients. A combination of technical and marketing expertise is required to manage effective affiliate marketing programs. Lever Interactive works directly with each network to ensure campaigns run properly. From setting up tracking to leveraging network promotional opportunities, Lever Interactive serves as a conduit for clients to the vast array of publishers.

Reporting and Analysis

As with all channels managed by Lever Interactive, we provide full reporting and analysis across the many aspects of your affiliate campaigns. Our reporting can be customized to fit the needs of our clients. Lever Interactive also uses custom analytics configurations to help troubleshoot the ever-present double-counting issue that can falsely bolster channel performance. Our web analytics expertise helps make our affiliate reporting and analysis a cost-saving endeavor.