Behind every successful company is an effective approach to turning visitors into customers. Websites and digital marketing campaigns are at the center of these efforts. From marketing channel optimization through site conversion enhancements, effective ecommerce is the sum of many parts.
Whether managing all or a portion of your digital marketing, Lever Interactive combines the experience of seasoned digital marketing professionals with the latest in advertising technologies. Our services include search engine marketing, search engine optimization (SEO), social media marketing, analytics, display advertising and web design and development. With years of direct and interactive marketing know-how, the team at Lever Interactive provides leading expertise in today’s most advanced digital marketing opportunities.
“Give me a lever long enough and a fulcrum on which to place it, and I shall move the world.”
Search Engine Marketing
Paid search marketing is extremely beneficial for marketers with the resources to maximize performance. While on the surface a seemingly simple channel, effective search engine marketing requires more than things like keyword selection and bid management. Lever Interactive provides advanced paid search marketing management for advertisers looking to improve and grow this vastly dynamic channel.
Search Engine Optimization
The question we answer most often is “How can I be number one in Google for the keyword ‘[insert your term here]?'” While there is no short answer – and no shortage of misinformation coming from other so-called SEO providers – Lever Interactive provides proven search engine optimization (SEO) strategies and tactics to help improve not only ranking, but sales/actions gained from organic search engine traffic. Lever Interactive works with a wide spectrum of sites, helping to develop, implement and measure SEO efforts.
No company is too large or too small to participate in social media. All that matters is that you make an effort to connect with your target audience through their favorite media channels. With the help of Lever Interactive and our team of social media experts, you can become part of this ongoing and interactive conversation with the audiences that drive your business. Through a combination of meaningful monitoring, customer service interaction, brand building, client acquisition, client retention, and more, you can effectively engage your target base on their own turf.
Measurement and attribution are two critical elements of any marketing campaign. Website analytics provide us a window into prospect and customer behavior rarely seen in other mediums. However, data in itself is useless without proper interpretation and analysis. Lever Interactive has a team of advanced analytics experts who can provide the insights and actionable recommendations to help you set up, monitor and leverage your web analytics data.
Work with Lever Interactive to develop custom online display campaigns that will maximize exposure and reach and, ultimately, drive new prospects towards the desired action. Working closely with top display networks, Lever handles all of the set up and network coordination to get each display program up and running smoothly.
The design of a website communicates many things about a company. Effective web design is about more than just pretty pictures and clean layout. A well-designed website serves as both the communication and transaction portal, and the layout of a website design should be a catalyst driving the desired actions. Additionally, a properly designed website must include optimizations for dependents such as search engines, servers and browser compatibility. Whether creating full sites or optimized landing pages, Lever Interactive combines the latest design techniques, coupled with the most effective usability approaches to create compelling websites.
We live in an always-connected society, and Internet traffic is increasingly coming from mobile sources. If you want to reach your audience online, mobile advertising must now play a central role in your marketing plan.
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