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Search Engine Marketing
Paid search marketing continues to be extremely beneficial for marketers with the resources to maximize performance. While on the surface a seemingly simple channel, effective search engine marketing requires more than things like keyword selection and bid management. Lever Interactive provides advanced paid search marketing management for advertisers looking to improve and grow this vastly dynamic channel.
Search Engine Optimization
At Lever Interactive, the question we answer most often is “How can I be number one in Google for the keyword … [insert your term here]?” While there is no short answer – and no shortage of misinformation coming from other so-called SEO providers – Lever Interactive provides proven search engine optimization (SEO) strategies and tactics to help improve not only ranking, but sales/actions gained from organic search engine traffic. Lever Interactive works with a wide spectrum of sites, helping to develop, implement and measure SEO efforts.
Traffic is the easy part. Getting qualified traffic to act and transact with your site is more important, and takes time and effort. Lever Interactive works with clients to remove the various traffic road blocks found on many websites. Improving conversion rate can have a dramatic effect on revenue, and Lever Interactive has the experience and expertise to optimize websites for conversion.
Still one of the strongest relationship online marketing channels, email marketing is extremely effective in continuing a profitable dialog with customers/clients. As a part of everyday communication, email marketing can only be effective if messaging can cut through the clutter and motivate a potential customer to act. At Lever Interactive, we provide a full service email solution – including design, contact strategy, list segmentations, delivery, deliverability, reporting and analysis.
Measurement and attribution are two critical elements of any marketing campaign. Website analytics provide us a window into prospect and customer behavior rarely seen in other mediums. However, data in itself is useless without proper interpretation and analysis. Lever Interactive has a team of advanced analytics experts who can provide the insights and actionable recommendations to help you set up, monitor and leverage your web analytics data.
The design of a web site communicates many things about a company. An effective web design is more than just about pretty pictures and clean layout. A well-designed website serves as the both the communication and transaction portal and the layout of a website design should be a catalyst driving the desired actions. Additionally, a properly designed website must include optimizations for dependents such as search engines, servers and browser compatibility. Whether creating full sites or optimized landing pages, Lever Interactive combines the latest design techniques, coupled with the most effective usability approaches to create compelling websites.
Effective affiliate marketing is as much about relationship building as it is message/medium continuity. While affiliate marketing can be powerful in driving incremental revenue, it is often a crowded, complicated and confusing channel. With years of direct experience, Lever Interactive provides full affiliate marketing management and optimization.
Whether developing a full online marketing plan or augmenting your staff in areas of needs, Lever Interactive can provide marketing consulting services designed to meet the needs of today’s online marketer. As web marketing and analytics experts, Lever Interactive brings years of online marketing expertise to each project. For short or long-term engagements, Lever Interactive will provide process-driven and results-focused solutions for your marketing needs.
Shopping Comparison Management
Lever Interactive provides full Shopping Comparison Marketing Management services. From initial launch, through analytics and optimization, Lever Interactive helps top retailers maximize returns from this consistently efficient channel.
The Lever Difference
Customized Marketing Strategy – Campaigns designed around client goals and budget
Integrated Approach – We understand search is often part of a larger marketing plan and use search to assist other channels
Campaigns Beyond the Conversion – Identify primary and secondary key performance indicators (KPIs) to show how channels can impact additional site metrics
Advanced Analytics – Custom reporting and analysis provides the detail needed to assess a campaign and can be tailored for executive level reporting
Big Client Experience – Bring advanced, proven online marketing to each client
Conversion Recommendations – Lever looks at website content, conversion path and other factors outside of the campaign that impact campaign performance
Technology/Engine Independent – Experience with many search marketing technologies allows flexibility