Pulling Levers Blog

Welcome to the first post of Pulling Levers – a search marketing and analytics resource. The official blog of Lever Interactive, we hope to provide not only industry news and POV, but also expert search marketing advice and insight.
Written by Chris Gilmartin
A seasoned online marketing professional, Chris Gilmartin began Lever Interactive in 2006, leveraging over 14 years of experience and expertise in performance-based marketing for clients including FTD, Experian, PetSafe and Kendall College. Please feel free to say hello to Chris on Twitter.








