Pulling Levers Blog
Archive for the ‘Social Marketing’ Category
Google’s +1 Button Now Integrated into Google Analytics with Other Social Actions
Posted by Jennifer Davis on July 7, 2011 within Google Analytics, Social Marketing. | 1 Comment
Google has been busy diving into the social media realm. There is some debate on whether they arrived at the party too late, or just muddying the waters, but regardless, they have at least made the move to integrate their +1 buttons, as well as other social metrics into Google Analytics.
If you are using the latest version of Google Analytics tracking code (the async version), and you have added the +1 buttons to your site, Google will enable the new Social Plugin Tracking for the +1 buttons in your account. The new “Social” report will appear in your Visitors section.
Social Report Google Analytics
Think of the social action as you would an advanced segment. It allows you to see how visitors that clicked the +1 button interact with your site, and how that might different from other social actions (if configured) or other visitors or segments. Do +1 visitors spend more time on site? View more pages? Spend more money? Convert better?
There are three reports that make up Social reporting: Engagement, Action and Pages:
- Engagement – allows you to see how social action visitors interacted with your site
- Action - shows you the total number of social actions (if configured) used on the site in one report
- Pages - compare all the pages on your site in one report to determine the where the most social actions are taking place
In addition to the Google +1 button integration, other social media actions can be included if configured. With a simple modification to the Google Analytics code by employing the “_trackSocial” method, you can now include other social actions like Tweets, Facebook “Likes.” It is similar to event tracking code.
If you are a current client of Lever Interactive and would like to set up social tracking, please contact your Account Strategist today for assistance.
Social Media – First Place for New Information – Is Your Business Using It?
Posted by Jennifer Davis on July 6, 2011 within Social Marketing. | No Comments
Yesterday the Casey Anthony trial came to an end with a not guilty verdict on the murder charge. How did I find out about the verdict? CNN? Reuters? ABC? Any of the other big time news outlets? No. I found out on Facebook. Confirmed by Twitter.
It wasn’t as though I was sitting just waiting for the verdict to come down, I just happened to refresh my Facebook page on my iPhone, and there were all my friends voicing their opinion. Very different from the 1995 O.J. verdict where you had to be near a television or radio to know what was going on.
Many companies believe they don’t have anything worthwhile to share on Facebook or Twitter. But as a medium I visit multiple times in a day, where I get more news and information on some days because I don’t have time to read every alert from CNN (or refuse to so I don’t get too depressed), these companies could be missing out. Here are a couple of quick examples of ways to use Facebook or Twitter to boost interest:
- Local ice cream store posts what the flavor of the day is (I’m a sucker for mint chocolate chip and seeing that could entice to make a special trip for a special treat)
- Slow day at your retail store? Post a sale of 25% off all items between 3-5 p.m.
- Just got a new shipment in of a hot item, post it, make sure everyone knows you have it
- New website design? Show it off, post a link
There are endless ways to say in front of your audience in social media. Remember, no one will create a buzz about your business unless you start the conversation.
Need help with your social media strategy and execution? Contact Lever Interactive to help you get started.
Walk the Line: Building Stickiness Mixed with a Subtle Sales Pitch
Posted by Lever Interactive on July 10, 2008 within Search Engine Marketing, Social Marketing, Web Site Optimization. | No Comments
Stickiness is anything about a web site that encourages a user to visit often and stay longer. Stickiness examples are:
- Content that is updated frequently and provides ongoing assistance or relevancy to the user (e.g. tips, blog entries)
- User ability to personalize the site to suite their needs (e.g. iGoogle, My Yahoo)
- Online communities/forums
- User feedback (e.g. product reviews, ratings, surveys)