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Archive for the ‘Google Analytics’ Category
Google Analytics vs. Conversion Counter
Posted by James McGinn on August 20, 2007 within Google Analytics. | No Comments
When Google released Google Analytics, some wondered about the fate of the conversion counter. While far more limited in its reporting capabilities, the conversion counter offers a way for Adwords advertisers to see campaign performace – through the interface or reporting module. Specifically, the counter provides for far superior rolling daily analysis and same-day reporting that Google Analytics doesn’t provide.
As savvy webmasters and marketers installed Google Analytics and maintained the conversion counter, they discovered that the numbers (conversions and sales value) the conversion counter reported looked different (often very different) than Google Analytics numbers. There are a few reasons for this (none of which are really explained by Google’s help entry on the topic):
Google Analytics changes time on site calculation
Posted by Joe Brodecki on August 6, 2007 within Google Analytics. | No Comments
UPDATE 9/12/2007 – Google has reversed its counting methodology for time on site.
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We attended the GA Conversion Universiy last week and it was discussed why Google Analytics time on site numbers have jumped.
Google’s explanation is that Google Analytics is no longer counting visitors who bounce in their TOS calculation. They weren’t sure when the change took effect (they thought end of July). The Google folks agreed it should have been announced.