Pulling Levers Blog
Archive for the ‘Google Adwords’ Category
Broken Landing Pages Cost You Money with Adwords
Posted by Lever Interactive on April 11, 2008 within Google Adwords, Search Engine Marketing. | No Comments
When you first launch a campaign in Adwords, there is a process (automated) whereby Google checks to make sure the destination URL of each ad/keyword is a functioning page (i.e. no 404 or download). Once this occurs, the ads run and you start raking in the cash.
What we have found is that if that page eventually breaks (and they do, many times when adding additional tracking parameters), Google will not necessarily be aware that the ad is going to a non-functioning page. So, your campaign may be driving costly clicks to pages that don’t exist or call your 404 page (another reason to customize that 404). This can be a major issue with online retailers who have thousands of products and are leveraging product pages as landing pages. A product is no longer listed or pulled due to lack of inventory and, without the proper notification to marketing, clicks come…budget spent…un-smiley faces.
Google Adwords Phishing Issues
Posted by Jennifer Davis on April 3, 2008 within Google Adwords. | No Comments
There are a number of Adwords advertisers who have received an email like this:
Dear AdWords Customer,
Your ads have stopped running because we were unable to process your billing information. To activate your account and start running your ads, enter your billing information.
In order to activate your account and start running your ads, enter your billing information. Pease sign into your account at http://adwords.google.com/select/login, and update your billing information.
Google offers CPC pricing for placement targeted campaigns
Posted by Lever Interactive on September 23, 2007 within Google Adwords. | No Comments
Google is now offering CPC bidding on placement targeted campaign. Previously, only CPM pricing was available.
Adwords Tip: Run “look back” reports when using conversion counter
Posted by Danyl Herron on August 13, 2007 within Google Adwords. | No Comments
If you are using the Adwords conversion counter and pulling end-of-the- month reports, make sure you run reports 30 days after the last day of the month. Otherwise, you may be missing sales and revenue.
Adwords conversion counter is a 30-day cookie and attributes a sale to the date of the click, not the date of the sale. For example, if someone clicks on an ad on May 31, but then comes back directly or through a bookmark on June 11 and purchases, Adwords attributes this conversion (and sales value) to May 31, and not June 11. So, if you run a monthly report for May on June 10, the example conversion (and sales value) is not included. Furthermore, even though the conversion happened in June, when you run your June report, the transaction won’t be there either. However, if you ran a MAY report on June 12, the conversion data would be there, since that report was run after the conversion occurred.
Placement Performance Report for Google Content
Posted by Jennifer Davis on August 2, 2007 within Google Adwords. | No Comments
Google is now providing a placement performance report that shows what domains/pages are driving traffic through your Adwords content network campaigns. This is very helpful in determining where garbage traffic is coming from. Sites that are driving a lot of traffic, but are not converting well, can be excluded from your campaign and your ads will no longer show on those sites. This report can be run at the site or page level, so you can be very specific about the pages you want excluded from showing your ad.
This report can be accessed through Adwords Report Center.