What we have found is that if that page eventually breaks (and they do, many times when adding additional tracking parameters), Google will not necessarily be aware that the ad is going to a non-functioning page. So, your campaign may be driving costly clicks to pages that don’t exist or call your 404 page (another reason to customize that 404). This can be a major issue with online retailers who have thousands of products and are leveraging product pages as landing pages. A product is no longer listed or pulled due to lack of inventory and, without the proper notification to marketing, clicks come…budget spent…un-smiley faces.

Solution:
There is a great little tool by EasyTools.com call URL Checker that allows you to run check of all of the URLs from an CSV file.

The tool then identifies all of the broken links and you can take appropriate action from there.

Dear AdWords Customer,

Your ads have stopped running because we were unable to process your billing information. To activate your account and start running your ads, enter your billing information.

In order to activate your account and start running your ads, enter your billing information. Pease sign into your account at http://adwords.google.com/select/login, and update your billing information.

Once your account is reactivated and your billing information has been processed, any your ads and campaigns can begin running immediately on Google.

———————————————————————————-

The Google-AdWords Team

Be warned – this is likely an effort to get your credit card.  Google doesn’t send out emails like this.  The clearest way to check if this is a scam is to view the hyperlink properties in the login url (changed above to go to the actual GG login).  Typically it will show a target url that is not Google.com.

Adwords conversion counter is a 30-day cookie and attributes a sale to the date of the click, not the date of the sale. For example, if someone clicks on an ad on May 31, but then comes back directly or through a bookmark on June 11 and purchases, Adwords attributes this conversion (and sales value) to May 31, and not June 11. So, if you run a monthly report for May on June 10, the example conversion (and sales value) is not included. Furthermore, even though the conversion happened in June, when you run your June report, the transaction won’t be there either. However, if you ran a MAY report on June 12, the conversion data would be there, since that report was run after the conversion occurred.

Always run a “look back” report to make sure click-to-sale activity that spans across two months is counted.

This report can be accessed through Adwords Report Center.