Attribution Modelling Google Analytics

Attribution Modeling: Which Conversion Measurement Method Is Right For You?

Which attribution model is right for my business? What is attribution modeling? In a nutshell, attribution modeling is about what is and isn’t working for your company’s digital marketing efforts. Most marketers use several possible conversion paths to reach their marketing goals, and accurate measurement makes all the difference when you need to track your sales and their origins. Since …

Chief Marketing Officer

Three Things Today’s CMO Should Know About Digital Marketing

Everyone knows about GoPro cameras – and yet very few people actually engage in activities that would justify purchasing a Hero camera. GoPro is an excellent example of a successful digital marketing strategy. You don’t need to look at the GoPro website to understand how this brand achieved recognition. All you need to know is that the brand is tagged …

Why Cross-Device Targeting Matters to Your Business

Why Cross-Device Targeting Matters to Your Business

Online shopping used to simply consist of turning on a computer, doing some research, and making a purchase. But internet browsing habits have changed dramatically in recent years, and consumers are now shopping and accessing content on multiple platforms. In fact, nine out of 10 consumers move fluidly between devices when making purchases, and 65% of revenue generated online comes …

Digital Marketing for the Generations

Digital Marketing for the Generations – Connecting with Baby Boomers, Generation X and the Millennials

By David Sutton –  In the digital age, with hundreds of marketing channels, it can be difficult to know which mediums are most appropriate for reaching your ideal target demographic. Realizing that generational differences can alter your marketing goals and adjusting your marketing mix to cater towards different age groups can be critical to any brand’s success. Baby Boomers The …

Dealing with negative reviews

When Poor Reviews Mean More Business

Dealing with negative reviews is not the end of the world for a business. Many companies are afraid of getting bad reviews, but they fail to realize how easy it is to handle negative reviews and the positive impact those poor ratings can have. Properly dealing with negative reviews can actually help your business, and combating them is often as …

5 Google Shopping Optimizations

5 Google Shopping Optimizations You Need To Be Leveraging

By Eileen Buleza – Google’s shopping ads are a huge part of the 2017 SEM strategies and budgets for many ecommerce companies. Since shopping campaigns are managed and optimized differently than standard search campaigns, here are 5 quick optimization tips to improve Shopping campaign performance. 1. Have a dedicated Shopping ROI Shopping campaigns will perform differently than search ads or …

Growth Through Shopping Ads

By Eileen Buleza – There were three leading trends for Lever Interactive’s SEM clients in 2016: Social Mobile Shopping These three trends shaped our client discussions and strategy more than anything else in 2016, especially for our retail and ecommerce clients, and will likely continue to do so into 2017. Today I’m going to dive into some of the growth …

3 Common Problems That Might Be Ruining Your Analytics Data

3 Common Problems That Might Be Ruining Your Analytics Data

By Melanie Datz – How reliable is your Analytics data? This is a question we ask frequently, as we’ve seen many problems in Analytics accounts which lead to reporting nightmares. From duplicate transactions to misattributed paid traffic to double-counted traffic, once there’s a problem with your data, it stays there. Problem #1 – Duplicate Transactions Perhaps the worst data problem …

These go to 11 - Spinal Tap quote

Lever Turns 11

“These go to 11…” At a networking event last year, I was discussing longevity with some business owners.  I mentioned that 2016 marked Lever Interactive’s 10-year anniversary.  Someone in the group said, “Only 10% of companies make it to the 10-year mark.”  Wow, I thought… not too bad.  But then my immediate thought after that was how many make it …