How to Choose a Digital Marketing Agency

How to Choose a Digital Marketing Agency

By Mike Neerhof – Whether you’ve been handling your marketing in-house or have been disappointed by the results your current agency has achieved, choosing a new digital marketing agency can seem like a daunting task. Besides trying to figure out who will best help your business and who you can afford, you also need to consider the relational aspect of …

How to Write an Effective Outreach Email for Link Building

How to Write an Effective Outreach Email for Link Building

By Dan Knauf – Link Building is not easy (my success rate is around 7%) and is only getting harder. Earning links through quality content has become the most effective strategy when it comes to acquiring links. Some say that manual link outreach is dying, but it can still be a valuable and effective way to get quality links and …

2015 CIMA Star Awards Best Campaign Under $250k

Lever Interactive – 2015 CIMA Star Awards Finalist

Lever Interactive was honored to have been one of three finalists in the category of Best Campaign Under $250k at last night’s 2015 CIMA Annual Star Awards, presented by the Chicago Interactive Marketing Association (CIMA). The nomination was for our work with our fantastic partner Discount Ramps, maximizing the efficiency of their paid search campaign by utilizing call tracking and increasing revenue significantly year-over-year. CIMA stated that …

Team World Vision logo

Lever Sponsors Team World Vision at Chicago Marathon

Lever Interactive is proud to be sponsoring Zach Goforth as he runs to raise money for World Vision in the 2015 Bank of America Chicago Marathon. World Vision works with communities in desperate need to help provide things like clean water, nutritious food, education, medical care, and economic opportunity. “I want to help provide clean water for people in Africa through Team World …

Brian Yaro presents to North Central College

Lever Hosts First Year North Central College Students

  Lever Interactive had the pleasure of hosting a group of first year students from North Central College this morning as part of the school’s Cardinal Camps. Four of Lever’s North Central alumni presented information about the industry and advice for working towards a career in online marketing. The Lever team emphasized the importance of getting involved, networking and taking advantage of …

woman-talking-on-mobile-phone

Why Call Tracking Is So Important

By Brian Yaro If you are a business owner or are responsible for your company’s customer acquisition, chances are you have thought about what phone calls mean to your business.  Maybe phone calls are the lifeblood of your business, or maybe they only account for a small fraction that you want to grow.  Either way, call tracking should be an …

seo-page-titles

How to Create a Proper Page Title

By Fred Shramovich SEO is not always straightforward and easy to figure out. In many ways, SEO is more of an art than a science. While we know the things Google, Bing and Yahoo do not want us to do while optimizing websites and building links, the correct tactics are not always black and white. As SEOs and webmasters, we …