The 50+ Digital Marketing Opportunity

The 50+ Digital Marketing Opportunity

By Mike Neerhof Lever Interactive, together with Coming of Age and Google, recently hosted a happy hour marketing event at Google’s Chicago office entitled “Untapped: The 50+ Marketing Opportunity in Digital”. Through presentations from Jim Gilmartin of Coming of Age, Adam Yellin of Google and Brian Yaro of Lever Interactive, we learned about the great potential this audience represents and …

Google search engine on tablet

Extended Text Ads: What We Learned in Beta

By Eileen Buleza and Amanda Mayfield  Google made the official roll-out of extended text ad formats across all AdWords accounts, taking the much anticipated update out of beta. The full transition from standard ad formats to extended text ads is slated to come in late October. What impact will these changes have on your SEM and SEO efforts? How can …

Lever Interactive - Premier Google Partner

Lever Interactive named Premier Google Partner

Lever Interactive is honored to have been named a Premier Google Partner. This is an elite status held by only about 3% of agencies in North America, and a great way for us to show our expertise and commitment to continual growth. “The web has been heralded as the great equalizer for businesses. You help your clients make the most of it, enabling …

Mobile Marketing Breakfast Brian Main Image

Mobile Marketing Breakfast Recap

Over 150 local marketers, business owners and students gathered together on Thursday, March 10 for our Mobile Marketing Breakfast at Google’s new Chicago office. Lever Interactive and Google each shared insights into using mobile marketing to reach people during their micro-moments. The day began with breakfast provided by Google and networking time for attendees as they got checked in and settled. …

How to Choose a Digital Marketing Agency

How to Choose a Digital Marketing Agency

By Mike Neerhof – Whether you’ve been handling your marketing in-house or have been disappointed by the results your current agency has achieved, choosing a new digital marketing agency can seem like a daunting task. Besides trying to figure out who will best help your business and who you can afford, you also need to consider the relational aspect of …

How to Write an Effective Outreach Email for Link Building

How to Write an Effective Outreach Email for Link Building

By Dan Knauf – Link Building is not easy (my success rate is around 7%) and is only getting harder. Earning links through quality content has become the most effective strategy when it comes to acquiring links. Some say that manual link outreach is dying, but it can still be a valuable and effective way to get quality links and …

2015 CIMA Star Awards Best Campaign Under $250k

Lever Interactive – 2015 CIMA Star Awards Finalist

Lever Interactive was honored to have been one of three finalists in the category of Best Campaign Under $250k at last night’s 2015 CIMA Annual Star Awards, presented by the Chicago Interactive Marketing Association (CIMA). The nomination was for our work with our fantastic partner Discount Ramps, maximizing the efficiency of their paid search campaign by utilizing call tracking and increasing revenue significantly year-over-year. CIMA stated that …

Team World Vision logo

Lever Sponsors Team World Vision at Chicago Marathon

Lever Interactive is proud to be sponsoring Zach Goforth as he runs to raise money for World Vision in the 2015 Bank of America Chicago Marathon. World Vision works with communities in desperate need to help provide things like clean water, nutritious food, education, medical care, and economic opportunity. “I want to help provide clean water for people in Africa through Team World …