Dealing with negative reviews

When Poor Reviews Mean More Business

Dealing with negative reviews is not the end of the world for a business. Many companies are afraid of getting bad reviews, but they fail to realize how easy it is to handle negative reviews and the positive impact those poor ratings can have. Properly dealing with negative reviews can actually help your business, and combating them is often as …

5 Google Shopping Optimizations

5 Google Shopping Optimizations You Need To Be Leveraging

By Eileen Buleza – Google’s shopping ads are a huge part of the 2017 SEM strategies and budgets for many ecommerce companies. Since shopping campaigns are managed and optimized differently than standard search campaigns, here are 5 quick optimization tips to improve Shopping campaign performance. 1. Have a dedicated Shopping ROI Shopping campaigns will perform differently than search ads or …

Growth Through Shopping Ads

By Eileen Buleza – There were three leading trends for Lever Interactive’s SEM clients in 2016: Social Mobile Shopping These three trends shaped our client discussions and strategy more than anything else in 2016, especially for our retail and ecommerce clients, and will likely continue to do so into 2017. Today I’m going to dive into some of the growth …

3 Common Problems That Might Be Ruining Your Analytics Data

3 Common Problems That Might Be Ruining Your Analytics Data

By Melanie Datz – How reliable is your Analytics data? This is a question we ask frequently, as we’ve seen many problems in Analytics accounts which lead to reporting nightmares. From duplicate transactions to misattributed paid traffic to double-counted traffic, once there’s a problem with your data, it stays there. Problem #1 – Duplicate Transactions Perhaps the worst data problem …

These go to 11 - Spinal Tap quote

Lever Turns 11

“These go to 11…” At a networking event last year, I was discussing longevity with some business owners.  I mentioned that 2016 marked Lever Interactive’s 10-year anniversary.  Someone in the group said, “Only 10% of companies make it to the 10-year mark.”  Wow, I thought… not too bad.  But then my immediate thought after that was how many make it …

Best Practices for Integrating Paid Search and SEO Strategies

Best Practices for Integrating Paid Search and Organic Search (SEO) Strategies

By Amanda Mayfield – One question we frequently receive from prospects and clients is regarding the need to focus on both paid search and organic search strategies as part of their comprehensive marketing plan. We often have clients ask us, “Why do I need to invest in both paid search and organic search as part of my digital marketing strategy? …

The 50+ Digital Marketing Opportunity

The 50+ Digital Marketing Opportunity

By Mike Neerhof Lever Interactive, together with Coming of Age and Google, recently hosted a happy hour marketing event at Google’s Chicago office entitled “Untapped: The 50+ Marketing Opportunity in Digital”. Through presentations from Jim Gilmartin of Coming of Age, Adam Yellin of Google and Brian Yaro of Lever Interactive, we learned about the great potential this audience represents and …

Google search engine on tablet

Extended Text Ads: What We Learned in Beta

By Eileen Buleza and Amanda Mayfield  Google made the official roll-out of extended text ad formats across all AdWords accounts, taking the much anticipated update out of beta. The full transition from standard ad formats to extended text ads is slated to come in late October. What impact will these changes have on your SEM and SEO efforts? How can …

Lever Interactive - Premier Google Partner

Lever Interactive named Premier Google Partner

Lever Interactive is honored to have been named a Premier Google Partner. This is an elite status held by only about 3% of agencies in North America, and a great way for us to show our expertise and commitment to continual growth. “The web has been heralded as the great equalizer for businesses. You help your clients make the most of it, enabling …