Pulling Levers Blog
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July 4th Weekend Clearance Sales, Is Your Paid Search Up-to-Date?
Posted by James McGinn on July 3, 2008 within Search Engine Marketing. | No Comments
Isn’t it amazing that we are already at the July 4th holiday? Where does the time go? Probably spent getting ready for your July 4th holiday weekend clearance sale, right? In your preparation, did you update your paid search campaign to target “sale” keywords, or write new ad text highlighting your sale?
It is a common mistake among online retailers. You placed a huge message advertising the sale on your home page, key landing pages and your order confirmation page. You sent out a special sale message to your email marketing campaign list. However, you forget to update your paid search to let the rest of the online world know you are having a sale.
Google Analytics vs. Conversion Counter
Posted by James McGinn on August 20, 2007 within Google Analytics. | No Comments
When Google released Google Analytics, some wondered about the fate of the conversion counter. While far more limited in its reporting capabilities, the conversion counter offers a way for Adwords advertisers to see campaign performace – through the interface or reporting module. Specifically, the counter provides for far superior rolling daily analysis and same-day reporting that Google Analytics doesn’t provide.
As savvy webmasters and marketers installed Google Analytics and maintained the conversion counter, they discovered that the numbers (conversions and sales value) the conversion counter reported looked different (often very different) than Google Analytics numbers. There are a few reasons for this (none of which are really explained by Google’s help entry on the topic):