Tablet chart shows increased transactions

How to Incrementally Grow PPC Transactions through Tablet Targeting

If you own a Smartphone, it may come as no surprise that 79% of consumers use Smartphones to help with shopping (source: Google).  Whether or not you have actually made a purchase using your Smartphone, chances are at one point or another you have either browsed through product catalogs, comparison shopped or even searched for brick-and-mortar locations.   With the growing …

Hyper Geo-Targeting in AdWords Campaigns: How to Drive Store Traffic to Nationwide Locations

When a well-known, furniture retailer and manufacturer contracted Lever Interactive to manage their paid search campaign, they had several goals they wanted to achieve.  Besides the most common goal we hear from all of our clients (please make our campaigns more efficient!), they wanted to make sure they were spending money in the right locations.  Their unique challenge is that …

Adwords Tip: Run “look back” reports when using conversion counter

If you are using the Adwords conversion counter and pulling end-of-the- month reports, make sure you run reports 30 days after the last day of the month. Otherwise, you may be missing sales and revenue. Adwords conversion counter is a 30-day cookie and attributes a sale to the date of the click, not the date of the sale. For example, …