Case Study: Building Organic Rankings from Scratch

Client: Established in-store marketing company expanding into the online segment of their business with a new website that offers free printable coupons from consumer packaged goods manufacturers. Challenge: Launching a new website in fall 2010, Lever Interactive’s client was starting from scratch in terms of organic search results. The website’s initial design was developed and launched without taking into consideration basic …

Case Study: Building Strong Non-Brand PPC Campaigns

An Online Marketing Case Study Client: A large, private university with multiple campuses across the United States. Challenge: Lever Interactive was hired to manage a university’s existing online advertising pay-per-click (PPC) program to generate prospective student leads. The main goal of the program was to increase the overall number of leads, with a concentration on growing lead counts and efficiency …

Lever Interactive Expands Team and Announces Promotions

Lever Interactive Expands Team and Announces Promotions New Hires Joining the Optimization and Business Development Teams DOWNERS GROVE, IL (July 19, 2011) – Lever Interactive, a Chicago-based full-service online marketing company specializing in performance-based marketing management, recently expanded with the addition of three new team members and announces recent promotions. Stephanie Saucier joins Lever Interactive as Manager of Optimization, Josh …