Pulling Levers Blog

Walk the Line: Building Stickiness Mixed with a Subtle Sales Pitch

Posted by Chris Cook on July 10, 2008 within Search Engine Marketing, Social Marketing, Web Site Optimization. | No Comments

Stickiness is anything about a web site that encourages a user to visit often and stay longer.  Stickiness examples are:

• Content that is updated frequently and provides ongoing assistance or relevancy to the user (e.g. tips, blog entries)
• User ability to personalize the site to suite their needs (e.g. iGoogle, My Yahoo)
• Online communities/forums
• User feedback (e.g. product reviews, ratings, surveys)

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Google offers CPC pricing for placement targeted campaigns

Posted by Chris Cook on September 23, 2007 within Google Adwords. | No Comments

Google is now offering CPC bidding on placement targeted campaign. Previously, only CPM pricing was available.

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