Joe Brodecki, Account Strategist

Joe Brodecki started working for Lever Interactive in 2007, and his efforts in paid search marketing, shopping comparison engines and affiliate networks have helped the company grow from a three man shop to a mid-sized business with eight full-time employees.

Joe has been the primary day to day contact and manager for a wide variety of Lever’s clients, working on accounts both large and small. As an account strategist Joe has worked with mid-sized retail clients such as IVG Stores and ThePetStoreOnline.com focusing on sales and efficiency as well as cost-per-lead clients such as RJO Futures where he focused on driving quality leads at an efficient cost to RJOs team of brokers.

Through Lever Joe has also been consulting on location for FTD on and off for the past two years during their busy seasons, adding search engine expertise and insights into best practices while helping with reporting needs and providing an additional set of eyes on the day to day performance for this large multi-million dollar paid search advertiser.

Joe Graduated from Texas A&M University in 2006 with a Bachelor of Business Administration in Marketing.

As a child growing up overseas, Joe got the traveling bug early in life and enjoys exploring different parts of the world. While saving up for his next international vacation, he balances his time between being a professional domino player and an active member in the anti-text messaging movement. As one of the founders of the 404 book club at A&M, Joe enjoys reading and discussing the works of some of the world’s top fiction authors. He also enjoys rooting for the underdogs in sports, such as the Cubs and more recently the Bulls and Bears.

• At the age of 17 Joe drove a grand total of two blocks in his first car before getting into a car accident (right after leaving the car dealership).
  • Days after getting the car back from the shop he was hit again, sending his new car out for repairs for the second time in two weeks.
• Joe lived overseas for 13 years in five different locations.
  • Joe was born in Singapore.
  • Joe took his first international flight at one week of age.