Chris Cook, E-Mail Marketing

Chris is responsible for managing and optimizing the performance of interactive marketing initiatives for his clients at Lever Interactive. He assists Lever’s clientele in developing and implementing highly structured marketing campaigns focused on moving key audiences through each company’s unique conversion path, and by identifying new opportunities for them to grow their business.

Chris comes to Lever Interactive from uBid.com, where he helped grow the company from startup to over $100 million in yearly revenues. Applying his diverse interactive marketing experience, he helped clients such as Sony and HP meet their asset recovery goals, moving their excess inventory through the online auction format to avoid pricing and channel conflict.

At uBid, Chris held several roles in both acquisition and retention marketing. Managing Paid Search, Comparison Shopping and Affiliate programs, he helped add millions of new buyers to uBid’s customer database. As Email Marketing Manager, he was responsible for developing and executing programs to reach these customers with target offers based on their transactional histories.

Chris graduated from Columbia College with a degree in Marketing Communications.

Chris lives in Chicago with his dog Lorelei, who is still learning to not eat small electronic devices. When it is not freezing outside he loves Chicago – a midwest attitude, big city, lots of great people, so many things to do, and the best skyline in the US.

Outside the office, he enjoys hanging out with friends and family, laughing, traveling, road trips, camping, concerts/live music, board/card games, nature and water stuff, and reading fiction.

• Chris usually drives the speed limit.
• As a child, Chris lived in New Guinea and India, but was too young to have many good stories.
• Chris enjoys writing about himself in the third person.
• If you learn one useless thing every day, in a single year you’ll learn 365 useless things.