We believe in the power of human connection. You can learn about us and our services on this site, but to give you a better idea of what it would be like to work with us, we’d prefer to connect with you person-to-person.
The Story of Lever Interactive
Lever Interactive is a full-service digital marketing agency specializing in performance-based marketing management. With a focus on search engine marketing, Lever Interactive combines the experience of seasoned search and online professionals with the latest in advertising technologies. With over 15 years of direct and interactive marketing know-how, the team at Lever Interactive provides leading expertise in today’s most advanced online marketing opportunities.
The Lever Interactive approach to performance marketing is the result of combining best-of-breed strategies and tactics, seasoned marketing professionals and a client-side mentality. Layered on top of advanced web analytics, Lever Interactive provides total marketing management of some of today’s most effective marketers. Developing custom strategies around client goals, Lever Interactive plans and executes each campaign with measurable results as top priority.
Why the name Lever?
Effective online marketing (and all marketing in general) is about knowing which “levers” to pull and when in order to maximize the efficiency of your efforts. Continual adjustments and a knowledge of their effects are what make online marketing work best.
Why the British pronunciation of our name? Well, it limits the chances that when we answer the phone, people think we work at Lover Interactive, which would probably sell different services.
10 Reasons To Work With Us
If you’ve read this far, you probably have a problem that you want solved, and you’re hoping Lever Interactive might be able to help. Maybe your problem is an under-performing website. Or being buried in the search results. Or that you’re a really ambitious job seeker who just needs to connect with the right agency. We have solutions, and we’d love to help you. Whether you’re a prospective client or an eager job seeker, below are ten reasons why you should choose to work with us.
Our clients and us are one team. We share all of the data that’s important to help you make wise decisions – the good and, occasionally, the bad. The data is yours to keep. If you decide to leave us for some reason, it’s yours to take with you. No hidden fees. No hidden agendas. Just our team helping your team succeed.
2. Client Focus
Everybody says they offer great customer service. We prove it. Talk to any of our current or former clients or view our Testimonials page. Our service is second to none. Your Account Manager will be closely involved in ALL aspects of your campaigns/projects, not just to delegate work, but as a knowledgeable leader with actual experience. Your team members won’t be working on 10+ different accounts; they’ll be focused on helping you succeed. We’re not trying to grow our company at your expense; we’re trying to grow your company for our mutual benefit.
We have years and years of experience on both the client and agency sides of the business, having worked with clients of all sizes. We understand and empathize with the challenges you face every day, and we have solutions to offer. We’ve worked with companies in many different industries, and know which techniques perform best to meet your goals.
We have a wealth of knowledge gained from this experience, and we don’t hoard it. Of course we use this knowledge to run successful online marketing programs. But we also understand that our client contacts need to report to their management. We are happy to share our knowledge and insights with them in order to make them look good. It’s a win-win-win situation.
Lever was set up to be extremely flexible in working with our clients. Headquartered just outside of Chicago, we’ve worked with clients of all shapes and sizes, from large international retail clients to small local service providers. We have an outstanding track record of scaling campaigns effectively, regardless of how large or complex they may be. We go for efficiency first, and then expansion to open new opportunities.
We can customize services, reporting, billing methods and just about anything else you can think of. We don’t have the rigid processes and rules that come with large agencies. We’ll work with your systems, rather than demanding you use ours. We don’t believe in one-size-fits-all solutions.
5. Attention to Detail
Big agencies tend to get complacent. They apply cookie cutter tactics to unique accounts, minimizing their touch-points to maximize their own profits. We’re not like that. You won’t be a small fish in a big pond here. We won’t outsource your data to some unknown overseas entity to do the work; it’ll be done right here in the Lever offices. We want to do things the right way. The BEST way. We believe that if we can outperform our competitors, the money and success will follow naturally.
Lever Interactive is made up of very intelligent and passionate people. We are both a Google Adwords and Google Analytics Certified Partner. We stay up-to-date on industry innovations and provide guidance when needed. We don’t pretend to know your business better than you, but we want to learn about it. And we want to help you understand what obstacles your marketing efforts are facing and what we are doing to solve them. We’ll bring new ideas and questions to the table so that together we can uncover opportunities and achieve success. A prime example of our expertise, experience and ingenuity can be seen in the results of our audits. We ALWAYS find opportunities for improvements that will help your bottom line.
7. Work Ethic
Call it Midwestern charm or scrappiness. We’re not into the flash and glamour or the bells and whistles. We don’t choose projects based on awards opportunities or inflating egos. We’re “you-focused” instead of “us-focused”, with an entrepreneurial spirit. We like to roll up our sleeves and get things done.
We’ve done some great things for our clients, but we’re never satisfied with good enough, and we don’t rest on our laurels. We’re constantly striving to grow and improve both for ourselves and for our clients. That’s just who we are.
8. Thought Leadership
The online marketing industry is constantly changing. The same processes that many used to “help” their clients two years ago could very well be harming them today. We recognize the challenge for companies’ marketing teams trying to keep up with all of the change. That’s what we’re for. Lever Interactive utilizes the most current best practices and available enhancements, and are among the first to adapt to algorithm changes. You won’t have to worry about falling behind when you work with us!
We use the latest and greatest in technology, but we believe that it is wasted without the input of people. We don’t just hit a button and watch our clients’ online marketing programs run. There is human intervention and input in every process we utilize. We believe that technology should be leveraged thoughtfully and with purpose to automate simple or redundant processes for efficiency, but not relied upon in place of human input. We’re tech experts, but more importantly, we’re people experts.
We work towards your overall success, not just meeting arbitrary goals. We take a look at the totality of your marketing approach, not just the service we are providing. We are conversion-focused, not just trying to drive traffic, but developing leads once they’re on site. We utilize advanced analytics to get the most out of your campaign performance and improve return on investment. Our ability to understand the big picture and then dive into the details of your campaigns lets us help you maximize the effectiveness of your marketing program as a whole.
The Lever Interactive team is made up of intelligent, talented individuals with valuable experience and a commitment to building friendly, mutually beneficial relationships with our clients. We’re more than just a team, we’re your team.
We don’t just want to be a generic service provider for you. We want to get to know you and to help you succeed. We want to make you look good. Even the clients that end up leaving Lever often send referrals our way. Because they know we do good work, and that we care about our clients’ well-being. Lever Interactive is about people, and people accomplish more together.
The Lever Difference
Customized Marketing Strategy
We design your campaigns with your needs, goals and budget in mind
We have a unique ability to find gaps in the marketplace and help you fill them
We understand search is often part of a larger marketing plan and use it to assist other channels
Custom reporting and analysis provides the detail needed to assess a campaign and can be tailored for executive level reporting
Lever looks at website content, conversion path and other factors outside of the campaign that impact campaign performance
Big Client Experience
We bring advanced, proven online marketing techniques to each client
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Meet the Lever Team
These are the great people you’d be working with if you decide to partner with Lever Interactive. Learn more about the team >>
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