Pulling Levers Blog
Archive for June, 2010
Don’t Second Guess Results – Advantages to Null Testing in Google Website Optimizer
Posted by Jennifer Davis on June 14, 2010 within Conversion Optimization, Web Site Optimization. | 1 Comment
If you have ever run a Google Website Optimizer test, you have probably heard a similar question at the end of the test, when a winner is declared:
“How do I know it was really the winner and not just chance that visitors converted from that page?”