Pulling Levers Blog
Archive for April, 2008
Broken Landing Pages Cost You Money with Adwords
Posted by Joe Brodecki on April 11, 2008 within Google Adwords, Search Engine Marketing. | No Comments
When you first launch a campaign in Adwords, there is a process (automated) whereby Google checks to make sure the destination URL of each ad/keyword is a functioning page (i.e. no 404 or download). Once this occurs, the ads run and you start raking in the cash.
What we have found is that if that page eventually breaks (and they do, many times when adding additional tracking parameters), Google will not necessarily be aware that the ad is going to a non-functioning page. So, your campaign may be driving costly clicks to pages that don’t exist or call your 404 page (another reason to customize that 404). This can be a major issue with online retailers who have thousands of products and are leveraging product pages as landing pages. A product is no longer listed or pulled due to lack of inventory and, without the proper notification to marketing, clicks come…budget spent…un-smiley faces.
Google Adwords Phishing Issues
Posted by Jennifer Davis on April 3, 2008 within Google Adwords. | No Comments
There are a number of Adwords advertisers who have received an email like this:
Dear AdWords Customer,
Your ads have stopped running because we were unable to process your billing information. To activate your account and start running your ads, enter your billing information.
In order to activate your account and start running your ads, enter your billing information. Pease sign into your account at http://adwords.google.com/select/login, and update your billing information.